Ever wondered why one online course gauges learners while another fails to make its mark? Or how certain selling online training courses amass massive sales in a short span of time while the next falls flat? The difference lies in their promotion! This article covers 7 small steps that you can take to market your online course effectively.
Give a Special Offer to Social Media Followers
When you converse with other course creators, propose that you have a special deal for their students as well as followers. These creators can choose to be your affiliate & you can pay a cut of sales only when the sales are happening. No one pays anything from their pocket.
How?
Every time your affiliates spread the word about your course – and this leads to a sign-up – you’ll send them cash. There are even comprehensive affiliate dashboards as well as wallets & referrals features provided when you sell your online courses through Spayed.
Promote your webinar recording
If you’ve hosted a successful live webinar, use its recording to sell more courses. Share it with the people who registered but did not turn up. Give them a link to watch the recording. You can even release the recording in order to set up an automated webinar. Later on, run ads to the webinar for the ongoing sales. If you are yet to host a webinar, it’s quite effective. Dive deep into the topic and launch one.
Create multiple courses and cross-promote
Create multiple courses related to one broad topic. Cover different areas of the same overall topic. Promote one course massively then cross-promote your other courses. At the end of each of your courses, slip that you sell other courses as well that will be relevant to your audience.
Bundle your course and offer discounts
Through spayee you can easily sell the course bundle or course package with multiple pricing & validity variants. Once you’ve created a bunch of courses that are closely related to a broad topic, bundle them into a package and sell them at a discounted rate. As an instance, if you have 3 courses that sell for 10k individually, you can sell all 3 together for 25k (resulting in a 5k discount for your customer).
Answer relevant questions on Quora
Search for the questions or discussions related to your course topic on Quora. Add value by answering the question or sharing your insights. Don’t try to hard-sell, rather focus on helping them. Must include a link to your course website in your Quora bio.
Contribute to other blogs and publications
Write guest posts or articles related to your course topic and submit those articles to other online blogs/publications. Make sure your submissions are unique to each website. This will help you reach out to a wide range of audiences. Especially the ones you are trying to target through the website they already trust. Include a link to your course website or your specified course in your author bio or at the end of your article.
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