Influencer marketing has become one of the most popular strategies that people use to promote their products and services. However, like any trend, some are buying into it and are quite optimistic about it, while others are considering it as nothing more than a baseless fad. No matter on which side you are on, there is just no certainty yet if influencer marketing is here to stay or not.
Two Sides of the Same Coin
There is no doubt that marketers have benefited a lot from influencer marketing. And considering how many perks this strategy offers, there’s no surprise that more and more marketers are trying it out to improve the performance of their business. They can always check the analytics with the help of their Super Internet Deals to see if this strategy is helping them generate more revenue. But this is just one side of the story.
On the other end of the spectrum, some marketers believe influencer marketing to be a bubble that will eventually burst. These individuals think a lot about their safety and just can’t over their brand to a celebrity on a particular social media platform. Instead, such persons prefer to invest in technologies such as voice assistants and chatbots that they can control.
Identify Your Priorities
Is influencer marketing for you? Well, the answer to this question depends on what goals you want to accomplish. For instance, if you worry too much about customer experience, then influencer marketing might not be for you. Instead, you should be using your resources and money in the creation of a seamless experience that can encourage customers to keep returning.
But if your goal is to boost customer acquisition, then influencer marketing can prove to be a useful strategy that you can implement. You see, the thing is that influencers are great when it comes to introducing an audience to the product or service. And because of this, brands just love to reach out to social media influencers. This also helps increase brand awareness.
3 Things to Remember While Trying Influencer Marketing
If you want to go for influencer marketing, then there are three points that you must remember while making the investment. Let’s now take a look at them.
1. Define Metrics
If you are investing in influencer marketing, then you will certainly want to see its outcome. This is why you must establish what success looks like. For this, you will need to identify your key performance metrics. What is it that matters a lot to your brand, is it the number of comments or likes you get, the traffic you generate, or the sales you make? If your goals are being met, then this strategy is working perfectly for you.
If a business is fairly new, measuring ROI can be a bit difficult. This is one of the biggest reasons why they tend to ignore influencer marketing. However, reach, and engagement can be easily measured. Also, if you want to increase conversions, then you will need to work with the influencers more closely to set a clear call to action.
2. Authenticity Is Everything
If you have found an influencer who has a high follower count but is not in line with what your brand stands for, then don’t go for them. This is because the type of audience the person is catering to might not like your offerings, and hence, it will result in low engagement. Therefore, it is ideal if you search for micro-influencers who have a similar audience that you are targeting. And though they might have a small follower count, they do have a solid community who trust them and will likely trust your brand as well.
3. Determine the Length of the Relationship
Influencer marketing is not as easy as it may seem. It takes time, effort, and resources to set up an influencer program. Whenever you are about to go for this strategy, it is recommended that you determine the length of the relationship first. If you plan to use the services of the influencer for a long time, then note that it might become difficult for you to coordinate. Plus, they might not immediately provide you with ROI. However, long-term contracts will allow you to build a trustful relationship with the influencers and their audience.
Short-term engagements are easy to handle and may not require as many resources. They can seamlessly introduce you to a larger audience. It will also help you to work with multiple influencers at once, and each of them will be giving you different results.
Marketing is a competitive field. And what may seem to work for one marketer doesn’t necessarily have to work for the other. With that said, yes, influencer marketing is still a strategy that people should opt for if they want to improve their business’s performance. But do keep in mind that this might not be for everyone. You have to identify your priority first before you decide anything.